{"id":29614,"date":"2026-03-19T10:06:43","date_gmt":"2026-03-19T08:06:43","guid":{"rendered":"https:\/\/mysnack.ee\/?p=29614"},"modified":"2026-03-19T10:06:44","modified_gmt":"2026-03-19T08:06:44","slug":"ellyt-foodex-japan-how-we-are-tackling-the-japanese-market","status":"publish","type":"post","link":"https:\/\/mysnack.ee\/en\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/","title":{"rendered":"ELLYT @ FOODEX Japan: How we approach the Japanese market"},"content":{"rendered":"<p>This year we again participated in the FOODEX Japan trade fair \u2014 one of Asia&#039;s largest food and beverage industry meetings.<\/p>\n\n\n\n<p>This was our second year in a row, and compared to the last time, we were significantly better prepared \u2014 both in terms of production volume, pricing, and brand.<\/p>\n\n\n\n<p>Japan is not an easy market.<br>But this is a market where details matter \u2014 and that&#039;s why it&#039;s so exciting.<\/p>\n\n\n\n<p>Below we share three important thoughts from our experience \ud83d\udc47<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u2060 \u2060How to enter the Japanese market?<\/h2>\n\n\n\n<p>Entering the Japanese market is not just about \u201cputting a product on sale\u201d.<\/p>\n\n\n\n<p>This means:<br>\u2022 correct pricing<br>\u2022 production capacity<br>\u2022 and above all, strategy<\/p>\n\n\n\n<p>The biggest lesson for us was that decisions made too quickly \u2014 especially when it comes to pricing \u2014 can have painful consequences later.<\/p>\n\n\n\n<p>We also realized that the brand had to be ready before starting to collaborate with large retail chains.<\/p>\n\n\n\n<p>\ud83d\udc49 Watch the video for more details:<br><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Elite-Blend-Secrets-VEED-Export.mov\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u2060 \u2060In Japan, you don&#039;t sell a product \u2014 you sell an experience<\/h2>\n\n\n\n<p>In Japan, packaging plays a completely different role.<\/p>\n\n\n\n<p>Even strawberries are sold individually wrapped \u2014 like gifts.<\/p>\n\n\n\n<p>This means that:<br>\ud83d\udc49 visual = value<br>\ud83d\udc49 packaging = emotion<\/p>\n\n\n\n<p>For ELLYT, we specifically created a striking \u201cmango rose\u201d concept that helped us stand out on the shelf.<\/p>\n\n\n\n<p>Our recommendation:<br>When entering the Japanese market, start with a product that looks like a gift.<\/p>\n\n\n\n<p>\ud83d\udc49 Watch the video for more details:<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Japans-Gift-Packaging-Craze-VEED-Export.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u2060 \u2060What is behind the ELLYT brand?<\/h2>\n\n\n\n<p>ELLYT was not created simply as a new snack brand.<\/p>\n\n\n\n<p>Our goal is to highlight the true value of fruits and vegetables.<\/p>\n\n\n\n<p>This means:<br>\u2022 cooperation with farmers<br>\u2022 cooperation with food scientists<br>\u2022 and focus on truly nutrient-rich products<\/p>\n\n\n\n<p>We want to make healthy choices easy \u2014 everyday.<\/p>\n\n\n\n<p>\ud83d\udc49 Watch the video for more details:<br><\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Ellit_-Japans-New-Snack-VEED-Export.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What will we take with us from Japan?<\/h2>\n\n\n\n<p><br>\u2022 The market is large, but demanding<br>\u2022 Trust and quality are critical<br>\u2022 Details (especially packaging) determine a lot<br>\u2022 Rushing can do more harm than good<\/p>\n\n\n\n<p>The most important:<br>\ud83d\udc49 the brand must be strong before you scale<\/p>\n\n\n\n<p>What next?<\/p>\n\n\n\n<p>FOODEX gave us valuable contacts and confirmed that we were moving in the right direction.<\/p>\n\n\n\n<p>ELLYT is ready to take the next steps in export markets today \u2014 more aware, with a stronger brand and a clearer focus.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This year we participated again in FOODEX Japan, one of the largest food and beverage industry events in Asia. It was already a<\/p>","protected":false},"author":5285,"featured_media":29618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[255],"tags":[726,719],"class_list":["post-29614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uudised-ja-artiklid","tag-eksport","tag-foodexjapan2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule - MySnack<\/title>\n<meta name=\"description\" content=\"ELLYT jagab kogemusi FOODEX Japan messilt \u2013 kuidas siseneda Jaapani turule, miks pakend loeb ja milliseid \u00f5ppetunde kaasa v\u00f5tsime.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysnack.ee\/en\/ellyt-foodex-japan-how-we-are-tackling-the-japanese-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule - MySnack\" \/>\n<meta property=\"og:description\" content=\"ELLYT jagab kogemusi FOODEX Japan messilt \u2013 kuidas siseneda Jaapani turule, miks pakend loeb ja milliseid \u00f5ppetunde kaasa v\u00f5tsime.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysnack.ee\/en\/ellyt-foodex-japan-how-we-are-tackling-the-japanese-market\/\" \/>\n<meta property=\"og:site_name\" content=\"MySnack\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MySnack.ee\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T08:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T08:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026--1300x448.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tatjana Tamm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tatjana Tamm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/\"},\"author\":{\"name\":\"Tatjana Tamm\",\"@id\":\"https:\/\/mysnack.shop\/#\/schema\/person\/de8093b8627ead9a904b36c16180590f\"},\"headline\":\"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule\",\"datePublished\":\"2026-03-19T08:06:43+00:00\",\"dateModified\":\"2026-03-19T08:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\/\/mysnack.shop\/#organization\"},\"image\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png\",\"keywords\":[\"eksport\",\"FoodexJapan2026\"],\"articleSection\":[\"Uudised ja artiklid\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/\",\"url\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/\",\"name\":\"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule - MySnack\",\"isPartOf\":{\"@id\":\"https:\/\/mysnack.shop\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png\",\"datePublished\":\"2026-03-19T08:06:43+00:00\",\"dateModified\":\"2026-03-19T08:06:44+00:00\",\"description\":\"ELLYT jagab kogemusi FOODEX Japan messilt \u2013 kuidas siseneda Jaapani turule, miks pakend loeb ja milliseid \u00f5ppetunde kaasa v\u00f5tsime.\",\"breadcrumb\":{\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage\",\"url\":\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png\",\"contentUrl\":\"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png\",\"width\":2560,\"height\":883,\"caption\":\"Foodex 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Esileht\",\"item\":\"https:\/\/mysnack.ee\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysnack.shop\/#website\",\"url\":\"https:\/\/mysnack.shop\/\",\"name\":\"MySnack\",\"description\":\"MySnack E-Pood\",\"publisher\":{\"@id\":\"https:\/\/mysnack.shop\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysnack.shop\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysnack.shop\/#organization\",\"name\":\"MySnack\",\"url\":\"https:\/\/mysnack.shop\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysnack.shop\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysnack.shop\/wp-content\/uploads\/2023\/09\/MySnack_logo.png\",\"contentUrl\":\"https:\/\/mysnack.shop\/wp-content\/uploads\/2023\/09\/MySnack_logo.png\",\"width\":400,\"height\":148,\"caption\":\"MySnack\"},\"image\":{\"@id\":\"https:\/\/mysnack.shop\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MySnack.ee\/\",\"https:\/\/www.instagram.com\/mysnack_eesti\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysnack.shop\/#\/schema\/person\/de8093b8627ead9a904b36c16180590f\",\"name\":\"Tatjana Tamm\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ELLYT @ FOODEX Japan: How we approach the Japanese market - MySnack","description":"ELLYT shares experiences from the FOODEX Japan fair - how to enter the Japanese market, why packaging matters, and what lessons we took away.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysnack.ee\/en\/ellyt-foodex-japan-how-we-are-tackling-the-japanese-market\/","og_locale":"en_US","og_type":"article","og_title":"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule - MySnack","og_description":"ELLYT jagab kogemusi FOODEX Japan messilt \u2013 kuidas siseneda Jaapani turule, miks pakend loeb ja milliseid \u00f5ppetunde kaasa v\u00f5tsime.","og_url":"https:\/\/mysnack.ee\/en\/ellyt-foodex-japan-how-we-are-tackling-the-japanese-market\/","og_site_name":"MySnack","article_publisher":"https:\/\/www.facebook.com\/MySnack.ee\/","article_published_time":"2026-03-19T08:06:43+00:00","article_modified_time":"2026-03-19T08:06:44+00:00","og_image":[{"width":1300,"height":448,"url":"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026--1300x448.png","type":"image\/png"}],"author":"Tatjana Tamm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tatjana Tamm","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#article","isPartOf":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/"},"author":{"name":"Tatjana Tamm","@id":"https:\/\/mysnack.shop\/#\/schema\/person\/de8093b8627ead9a904b36c16180590f"},"headline":"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule","datePublished":"2026-03-19T08:06:43+00:00","dateModified":"2026-03-19T08:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/"},"wordCount":339,"publisher":{"@id":"https:\/\/mysnack.shop\/#organization"},"image":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage"},"thumbnailUrl":"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png","keywords":["eksport","FoodexJapan2026"],"articleSection":["Uudised ja artiklid"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/","url":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/","name":"ELLYT @ FOODEX Japan: How we approach the Japanese market - MySnack","isPartOf":{"@id":"https:\/\/mysnack.shop\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage"},"image":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage"},"thumbnailUrl":"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png","datePublished":"2026-03-19T08:06:43+00:00","dateModified":"2026-03-19T08:06:44+00:00","description":"ELLYT shares experiences from the FOODEX Japan fair - how to enter the Japanese market, why packaging matters, and what lessons we took away.","breadcrumb":{"@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#primaryimage","url":"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png","contentUrl":"https:\/\/mysnack.ee\/wp-content\/uploads\/2026\/03\/Foodex-2026-.png","width":2560,"height":883,"caption":"Foodex 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/mysnack.ee\/ellyt-foodex-japan-kuidas-me-laheneme-jaapani-turule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Esileht","item":"https:\/\/mysnack.ee\/"},{"@type":"ListItem","position":2,"name":"ELLYT @ FOODEX Japan: kuidas me l\u00e4heneme Jaapani turule"}]},{"@type":"WebSite","@id":"https:\/\/mysnack.shop\/#website","url":"https:\/\/mysnack.shop\/","name":"MySnack","description":"MySnack E-Shop","publisher":{"@id":"https:\/\/mysnack.shop\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysnack.shop\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysnack.shop\/#organization","name":"MySnack","url":"https:\/\/mysnack.shop\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysnack.shop\/#\/schema\/logo\/image\/","url":"https:\/\/mysnack.shop\/wp-content\/uploads\/2023\/09\/MySnack_logo.png","contentUrl":"https:\/\/mysnack.shop\/wp-content\/uploads\/2023\/09\/MySnack_logo.png","width":400,"height":148,"caption":"MySnack"},"image":{"@id":"https:\/\/mysnack.shop\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MySnack.ee\/","https:\/\/www.instagram.com\/mysnack_eesti\/"]},{"@type":"Person","@id":"https:\/\/mysnack.shop\/#\/schema\/person\/de8093b8627ead9a904b36c16180590f","name":"Tatjana Tamm"}]}},"_links":{"self":[{"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/posts\/29614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/users\/5285"}],"replies":[{"embeddable":true,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/comments?post=29614"}],"version-history":[{"count":1,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/posts\/29614\/revisions"}],"predecessor-version":[{"id":29619,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/posts\/29614\/revisions\/29619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/media\/29618"}],"wp:attachment":[{"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/media?parent=29614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/categories?post=29614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysnack.ee\/en\/wp-json\/wp\/v2\/tags?post=29614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}